Visual & Experience Design

Subjects: Visual Design;UX Design

M.A. | Master of Arts

Course description

Professional roles in the field of design are constantly evolving. Contemporary design must integrate both traditional physical elements and emerging digital media. Companies increasingly recognize the importance of experience design in conveying brand, product, and service messages. Engaging customers and users through digital touchpoints has become essential. While many experiences engage multiple senses, visual communication remains paramount. Effective visual communication is crucial to successful experience design. In this dynamic landscape, study subjects such as Visual Communication, Digital Media, and Experience Design are vital. Programs like Graphic Design, Interaction Design, and User Experience Design equip professionals with the necessary skills. By focusing on these areas, designers can create compelling and immersive experiences. This approach ensures that brands connect meaningfully with their audiences.

Application Requirements

Language Requirements

LANGUAGE PROFICIENCY English language certifcate – IELTS5.5 overall – TOEFL iBT72 – TOEFL ITP (paper based) 543 – Pearson Test of English (Academic) 59 – Pearson Test of English (General) Level 1 – Cambridge English Advanced and Proficiency 160 overall – Cambridge Exam First (FCE) – TOEIC Listening/Reading 785, Speaking 160, Writing 150 – PASSWORD5.5 (no less than 5.0 in each component) – EF SET (50-minute Test) 51 (only for students applying with a MOI letter) – Duolingo 95

Qualification Requirements

COMPLETED APPLICATION FORM FORM DIPLOMA / BACHELOR CERTIFICATE AND TRANSCRIPT Completed studies (diploma, bachelor, MBA or master) and school certificate with an official translation into English or German. If the certificates are not yet available at the time of application, they can be submitted later. CV​ PHOTO / COPY OF IDENTIFICATION ID (BOTH SIDES) AS IMAGE FILE OR PDF MOTIVATION LETTER

Document Requirements

COMPLETED APPLICATION FORM HIGH SCHOOL/ BACHELOR DIPLOMA AND TRANSCRIPT Undergraduate degree (Bachelor’s, MBA, or Master) officially translated to English or German CURRICULUM VITAE (CV) COPY OF PASSPORT (SCANNED) MOTIVATION LETTER (MIN 500 WORDS) PORTFOLIO The following are supplementary requirements from the individual degree programmes. Visual & Experience Design Up to 10 examples of your best creative work – commercial and/or non-commercial. The programme accepts applicants from a wide variety of fields including graphic/communication design, advertising, digital product design, architecture, fine arts, exhibition design, visual and sound design, etc. Innovation Design Management A portfolio with work samples is welcome but only required from individuals with a design background. Additionally, we ask for responses to some questions explaining why this programme is the best fit for you. Photography Your portfolio should consist of at least 20 photos. It is particularly desirable to see from the selection of images, that the applicant works on thematically coherent series. New Media Design Submit 10 diverse examples highlighting expertise in creative fields like architecture, visual communication, product and game design, exhibition-making, interior design, sound & motion design, event installation, and performance. Include both digital (creative coding) and analog works (collage, sculpture, animation), each with a brief description of your process. Communication Design A portfolio with samples of work is welcome but not required, only from students who have previously completed a creative degree programme. Design Leadership A portfolio with work samples is welcome but only required from individuals with a design background. Additionally, we ask for responses to some questions explaining why this programme is the best fit for you. Digital Content Creation A portfolio with work samples is welcome but only required from individuals with a design background. Additionally, we ask for responses to some questions explaining why this programme is the best fit for you. Generative Design & AI Prepare up to 10 examples of your best creative work. The Generative Design & AI programme accepts applicants from a wide variety of fields, but is most suited to those who already have a digital design background. Due to the technical nature of the programme, coding skills are a plus, but not necessary for admittance. Please include a CV detailing your education and professional practice.