Innovation Design Management

Subjects: Innovation;Design

M.A. | Master of Arts

Course description

Comprehensive developments through digitalisation, evolving marketplaces, and changing consumer behaviour have created a new professional playing field between creative design, business strategy, and IT processes. Innovation-oriented companies are increasingly seeking managers who understand how to utilise design as a driving factor for business decisions and to incorporate creative thinking and an artistic mindset into the business world – as strategic assets in generating innovation and sustainable consumer benefits, as well as in transforming a company's organisation and vision. In today's dynamic landscape, the intersection of creative design, business strategy, and IT processes has become a crucial battleground. Digitalisation, shifting marketplaces, and evolving consumer behaviour have reshaped the professional environment. Companies focused on innovation now look for managers who can leverage design to influence business decisions. These managers must integrate creative thinking and an artistic mindset into the corporate sphere. This approach serves as a strategic asset, fostering innovation, delivering sustainable consumer benefits, and transforming organisational structures and visions. The demand for such multifaceted managers is evident in various study subjects and study programs. Courses in creative design, business strategy, and IT processes are essential. These programs equip future leaders with the skills to navigate and excel in this new professional terrain. By understanding and applying design principles, these managers can drive business success

Application Requirements

Language Requirements

LANGUAGE PROFICIENCY English language certifcate – IELTS5.5 overall – TOEFL iBT72 – TOEFL ITP (paper based) 543 – Pearson Test of English (Academic) 59 – Pearson Test of English (General) Level 1 – Cambridge English Advanced and Proficiency 160 overall – Cambridge Exam First (FCE) – TOEIC Listening/Reading 785, Speaking 160, Writing 150 – PASSWORD5.5 (no less than 5.0 in each component) – EF SET (50-minute Test) 51 (only for students applying with a MOI letter) – Duolingo 95

Qualification Requirements

COMPLETED APPLICATION FORM FORM DIPLOMA / BACHELOR CERTIFICATE AND TRANSCRIPT Completed studies (diploma, bachelor, MBA or master) and school certificate with an official translation into English or German. If the certificates are not yet available at the time of application, they can be submitted later. CV​ PHOTO / COPY OF IDENTIFICATION ID (BOTH SIDES) AS IMAGE FILE OR PDF MOTIVATION LETTER

Document Requirements

COMPLETED APPLICATION FORM HIGH SCHOOL/ BACHELOR DIPLOMA AND TRANSCRIPT Undergraduate degree (Bachelor’s, MBA, or Master) officially translated to English or German CURRICULUM VITAE (CV) COPY OF PASSPORT (SCANNED) MOTIVATION LETTER (MIN 500 WORDS) PORTFOLIO The following are supplementary requirements from the individual degree programmes. Visual & Experience Design Up to 10 examples of your best creative work – commercial and/or non-commercial. The programme accepts applicants from a wide variety of fields including graphic/communication design, advertising, digital product design, architecture, fine arts, exhibition design, visual and sound design, etc. Innovation Design Management A portfolio with work samples is welcome but only required from individuals with a design background. Additionally, we ask for responses to some questions explaining why this programme is the best fit for you. Photography Your portfolio should consist of at least 20 photos. It is particularly desirable to see from the selection of images, that the applicant works on thematically coherent series. New Media Design Submit 10 diverse examples highlighting expertise in creative fields like architecture, visual communication, product and game design, exhibition-making, interior design, sound & motion design, event installation, and performance. Include both digital (creative coding) and analog works (collage, sculpture, animation), each with a brief description of your process. Communication Design A portfolio with samples of work is welcome but not required, only from students who have previously completed a creative degree programme. Design Leadership A portfolio with work samples is welcome but only required from individuals with a design background. Additionally, we ask for responses to some questions explaining why this programme is the best fit for you. Digital Content Creation A portfolio with work samples is welcome but only required from individuals with a design background. Additionally, we ask for responses to some questions explaining why this programme is the best fit for you. Generative Design & AI Prepare up to 10 examples of your best creative work. The Generative Design & AI programme accepts applicants from a wide variety of fields, but is most suited to those who already have a digital design background. Due to the technical nature of the programme, coding skills are a plus, but not necessary for admittance. Please include a CV detailing your education and professional practice.