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Munich Business School
Munich
International Marketing & Brand Management
Subjects: Brand Management;Marketing;Business
M.A. | Master of Arts
Course description
Understanding your customers is crucial for any business to thrive. Our program is designed to help you become an expert in international marketing and branding. You'll delve into subjects like behavioral insights, digital marketing tools, and innovation. Our unique 'theory meets practice' approach ensures you not only learn the latest scientific evidence but also apply this knowledge in real-life projects. You'll develop your own marketing campaigns and interact with business professionals, preparing you for a successful career. As a highly sought-after professional, you can leverage your skills in roles such as Brand Manager, Head of Brand Management, or Chief Marketing Officer (CMO) in prestigious companies. This program equips you with the expertise needed to excel in demanding positions, making you a valuable asset in the business world.
Program Information
| Study Location | Munich |
| Start Semester | Winter |
| Study Form | Full-time |
| Study Type | Postgraduate |
| Teaching Language | English |
| Dual | No |
| Remote | No |
| Application Fee non-EU | 1550 EUR |
| Study Length | 4 Semesters |
| Tuition Fees per Semester | 8,300 EUR |
| Cost per Semester | No information |
Step 2 - Check Application Requirements
Application Requirements
Language Requirements
| CEFR | No information |
| IELTS | No information |
| Cambridge (CAE) | No information |
| TOEFL IBT | No information |
English Proficiency Applicants must proof their English language skills by passing one of the following language tests: TOEFL iBT & Home Edition: min. 85 (min. of 22 in writing band, min. of 20 in all other bands; MBS TOEFL Institution Code: 5772) IELTS & IELTS Online: min. level of 6.5– Academic Module ELS English for Academic Purposes: Advanced Level 112 Duolingo English Test: Overall Score 115 or higher Pearson PTE Academic: Overall Score 56 or higher Cambridge: Min. 173 or Grade B or higher
Qualification Requirements
The main requirement for admission to the Master International Marketing and Brand Management study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance.
Document Requirements
When submitting your online application, please provide the following mandatory documents: Answering questions of motivation (various questions are available for selection during the online application process) Résumé/CV Copies of your graduation certificates* and/or current university transcripts* You may also upload the following additional documents: recent photo of yourself (professional, in color with bright background) Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)* Proof of English language proficiency (TOEFL, IELTS or ELS) Reference letters (if available) When applying for a scholarship: personal statement (1 page)
Application Process
| Acceptance Interview | Yes |
| Acceptance local admission restrictions | Admission Exam |
| Application | directly at the University |
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