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Macromedia University

Munich

Strategic Marketing

Subjects: Marketing

M.A. | Master of Arts

⏳ Duration

4 Semesters

🔠 Teaching Language

English

💶 Application Fee non-EU

600 EUR

💶 Cost per Semester

No information

💶 Tuition Fees per Semester

5,300 EUR

⏱️ Application Deadline Summer

15.03.

⏱️ Application Deadline Winter

01.10.

Course description

Marketing strategies that prioritize long-term success over quick sales spikes require a deep understanding of strategic marketing principles. At Macromedia University of Applied Sciences, the Marketing Master’s programme immerses you in both theory and practice, equipping you with the skills to navigate today’s complex marketing landscape. In this programme, you’ll explore subjects like Consumer Behavior, Brand Management, and Digital Marketing. These courses are designed to help you understand the nuances of building and maintaining a strong brand presence over time. You’ll learn how to create marketing campaigns that resonate with your audience, foster customer loyalty, and adapt to the ever-evolving digital world. Digitalisation plays a crucial role in modern marketing. The programme covers how to leverage digital tools and platforms to enhance your marketing efforts. You’ll gain insights into data analytics, social media strategies, and online consumer engagement, ensuring you can craft campaigns that are both innovative and effective. By focusing on strategic marketing, you’ll be prepared to make decisions that benefit your brand in the long run. This approach not only drives sustainable growth but also builds a loyal customer base. The Marketing Master’s programme at Macromedia University of Applied Sciences is your gateway to mastering the art of long-term marketing success.

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Program Information

Study Location	Munich
Start Semester	Summer, Winter
Study Form	Full-time
Study Type	Postgraduate
Teaching Language	English
Dual	No
Remote	No
Application Fee non-EU	600 EUR
Study Length	4 Semesters
Tuition Fees per Semester	5,300 EUR
Cost per Semester	No information

Step 2 - Check Application Requirements

⏱️ Application Start Summer

No information

⏱️ Application Deadline Summer

15.03.

⏱️ Application Start Winter

No information

⏱️ Application Deadline Winter

01.10.

Application Requirements

Language Requirements

CEFR	No information
IELTS	No information
Cambridge (CAE)	No information
TOEFL IBT	No information

TOEFL iBT (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent qualifications.

Qualification Requirements

210 ECTS for admission to the 3-semester Master’s programme with 90 ECTS or a Bachelor’s degree with 180 ECTS for admission to the 4-semester Master’s programme with 120 ECTS.

Document Requirements

210 ECTS for admission to the 3-semester Master’s programme with 90 ECTS or a Bachelor’s degree with 180 ECTS for admission to the 4-semester Master’s programme with 120 ECTS. TOEFL iBT (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent qualifications. Curriculum Vitae Letter of motivation Copy of valid passport