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Macromedia University
Berlin
Brand Management
Subjects: Marketing;Business
M.A. | Master of Arts
Course description
From A for Apple to Z for Zalando, brands shape our buying habits, stir our emotions, and hold immense value for businesses across all sectors. In the Master’s programme Brand Management, you will master cutting-edge strategies to create and sustain powerful brands in the digital age. The curriculum covers essential subjects such as consumer behavior, digital marketing, and brand strategy. You will delve into the intricacies of brand equity, learn to navigate the complexities of global markets, and understand the impact of social media on brand perception. This program equips you with the skills to adapt to rapid technological changes and to leverage these shifts to your advantage. By the end of your studies, you will be adept at crafting compelling brand narratives and driving brand loyalty. Join us in the Master’s programme Brand Management and become a leader in the ever-evolving world of branding.
Program Information
| Study Location | Berlin |
| Start Semester | Summer, Winter |
| Study Form | Full-time |
| Study Type | Postgraduate |
| Teaching Language | English |
| Dual | No |
| Remote | No |
| Application Fee non-EU | 600 EUR |
| Study Length | 4 Semesters |
| Tuition Fees per Semester | 5,300 EUR |
| Cost per Semester | No information |
Step 2 - Check Application Requirements
Application Requirements
Language Requirements
| CEFR | No information |
| IELTS | No information |
| Cambridge (CAE) | No information |
| TOEFL IBT | No information |
TOEFL iBT (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent qualifications.
Qualification Requirements
210 ECTS for admission to the 3-semester Master’s programme with 90 ECTS or a Bachelor’s degree with 180 ECTS for admission to the 4-semester Master’s programme with 120 ECTS.
Document Requirements
210 ECTS for admission to the 3-semester Master’s programme with 90 ECTS or a Bachelor’s degree with 180 ECTS for admission to the 4-semester Master’s programme with 120 ECTS. TOEFL iBT (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent qualifications. Curriculum Vitae Letter of motivation Copy of valid passport
Application Process
| Acceptance Interview | Yes |
| Acceptance local admission restrictions | Not restricted |
| Application | directly at the University |
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