International Business | International Marketing

Subjects: Business;Marketing

B.A. | Bachelor of Arts

Course description

Marketing is all about connecting with people, and that's what you love. You thrive on exploring new markets globally and devising strategies to develop, deliver, and communicate products and services. You understand that marketing isn't just about advertising; it's about grasping the customer's journey, from their unique needs to their enthusiasm for your products. To gain a global perspective on marketing, you aim to transform global value chains, considering their ethical and ecological aspects. You want to learn about different regions, such as Latin America, Anglo-America, South East Asia, and the Middle East, and engage with customers on a personal level. This course blends management with marketing, emphasizing international views on customer relationships and value chains. It also includes learning new languages and specializing in a specific region. The program takes an interdisciplinary approach, merging management, marketing, psychological methods, and cultural studies. It focuses heavily on practical skills through community and corporate projects. A semester abroad at one of our partner universities will further enhance your abilities. This course is designed to equip you with the skills needed to navigate and influence the global market, ensuring you can communicate effectively and ethically with diverse customer bases.

Application Requirements

Language Requirements

For our Bachelor programs, your English language skills at level C1 must be proven by an IELTS certificate (min. 6.5 overall score), a TOEFL certificate (min. 100 points)

Qualification Requirements

University entrance qualification (HZB) General or subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences a foreign educational certificate recognized as equivalent University admission for vocationally qualified students (PDF: Requirements) You haven’t finished school yet? Nevertheless, apply now with all your sixth form reports received so far! You will be admitted as long as your grades do not deviate significantly from your previous performance. The degree certificate can be submitted in good time before the start of the course.

Document Requirements

Online application University entrance qualification (HZB) General or subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences a foreign educational certificate recognized as equivalent University admission for vocationally qualified students (PDF: Requirements) You haven’t finished school yet? Nevertheless, apply now with all your sixth form reports received so far! You will be admitted as long as your grades do not deviate significantly from your previous performance. The degree certificate can be submitted in good time before the start of the course. Proof of sufficient knowledge of English For our Bachelor programs, your English language skills at level C1 must be proven by an IELTS certificate (min. 6.5 overall score), a TOEFL certificate (min. 100 points), or the ISE III from Trinity College London. Applicants with a German Abitur already have the English language level B2 to C1. However, a mandatory Oxford online test must still be completed via the university. If you are unsure about your language level or do not have a certificate, please contact us or make an appointment for a study consultation. Note: Due to the current pandemic and the associated logistical challenges, we are temporarily also accepting the “IELTS Indicator” test, which can be taken online and from home: https://www.ieltsindicator.com/ ISE – Integrated Skills in English exams (Trinity College London) Letter of motivation in English (1 – 2 pages) Why did you choose the Karls as the university for your studies? What personal experiences influenced this decision? Why did you choose your desired degree program? Why do you think you will successfully complete your chosen degree program? How do you imagine your dream job role later on? Curriculum vitae in tabular form in English Other evidence Proof of your vocational training, internships, experience abroad, involvement at school or in charitable organizations Passport photo