Digital Management

Subjects: Management;Business

B.A. | Bachelor of Arts

Course description

Digitalization stands as the most significant challenge of our era. It reshapes market dynamics, communication methods, work organization, and societal living. Understanding the mechanisms of this "world of algorithms" is crucial. How does coding function? What defines a network economy? How can we leverage artificial intelligence in business? Through the 'Rules and Tools' course, you'll gain the skills to transform companies and engage in ethical discussions about new data protection rules and market regulations. The course emphasizes management and transformation skills, integrating perspectives from economics, media studies, marketing, human resources, and psychology. While not a technology-based degree, it offers insights into the technological infrastructure and management implications of digital technology. You'll develop applied skills like advising companies and coaching teams, alongside reflecting on the social and ethical challenges of digitalization. A semester abroad at one of our partner universities will further enhance your skills. This program fosters an inclusive and understanding atmosphere, ensuring clear and concise communication. Join us to navigate and master the digital landscape with confidence and ethical integrity.

Application Requirements

Language Requirements

For our Bachelor programs, your English language skills at level C1 must be proven by an IELTS certificate (min. 6.5 overall score), a TOEFL certificate (min. 100 points)

Qualification Requirements

University entrance qualification (HZB) General or subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences a foreign educational certificate recognized as equivalent University admission for vocationally qualified students (PDF: Requirements) You haven’t finished school yet? Nevertheless, apply now with all your sixth form reports received so far! You will be admitted as long as your grades do not deviate significantly from your previous performance. The degree certificate can be submitted in good time before the start of the course.

Document Requirements

Online application University entrance qualification (HZB) General or subject-specific higher education entrance qualification or entrance qualification for universities of applied sciences a foreign educational certificate recognized as equivalent University admission for vocationally qualified students (PDF: Requirements) You haven’t finished school yet? Nevertheless, apply now with all your sixth form reports received so far! You will be admitted as long as your grades do not deviate significantly from your previous performance. The degree certificate can be submitted in good time before the start of the course. Proof of sufficient knowledge of English For our Bachelor programs, your English language skills at level C1 must be proven by an IELTS certificate (min. 6.5 overall score), a TOEFL certificate (min. 100 points), or the ISE III from Trinity College London. Applicants with a German Abitur already have the English language level B2 to C1. However, a mandatory Oxford online test must still be completed via the university. If you are unsure about your language level or do not have a certificate, please contact us or make an appointment for a study consultation. Note: Due to the current pandemic and the associated logistical challenges, we are temporarily also accepting the “IELTS Indicator” test, which can be taken online and from home: https://www.ieltsindicator.com/ ISE – Integrated Skills in English exams (Trinity College London) Letter of motivation in English (1 – 2 pages) Why did you choose the Karls as the university for your studies? What personal experiences influenced this decision? Why did you choose your desired degree program? Why do you think you will successfully complete your chosen degree program? How do you imagine your dream job role later on? Curriculum vitae in tabular form in English Other evidence Proof of your vocational training, internships, experience abroad, involvement at school or in charitable organizations Passport photo