Strategic Sports Management

Subjects: Sports;Business

M.A. | Master of Arts

Course description

With the Strategic Sports Management Master's program, you prepare yourself for leadership roles in the sports sector, a booming global market with exceptional growth potential. This practice-oriented program combines a solid theoretical foundation in management with its practical application to the sports industry. The curriculum focuses on key global future topics in sports, both strategically and practically. These include leadership, digitalization, sustainability, integrative management, health and tourism, and consulting. By gaining management-specific knowledge and future-oriented skills, you are well-equipped to tackle current and upcoming trends and challenges in the sports business. This program sets the stage for a successful career in various sports organizations, such as professional sports teams, sport federations, and sports clubs. It also opens doors to opportunities with sporting goods and equipment manufacturers, marketing and communications agencies, management consultancies, health insurance companies, hospitals, public sports administrations, sports facility operators, event agencies, travel providers, and sports media. This Master's program ensures you are ready to excel in the dynamic and evolving sports industry.

Application Requirements

Language Requirements

Proof of English language knowledge For your masters, you can prove your proficiency in the English language as follows: Certificates: TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or A degree in English Studies or Have at least 30 ECTS in an English-language higher education program or Proof that you are a native speaker (will be assessed on a case-by-case basis). Proof of health insurance in Germany (if already available). This can also be submitted at a later time, before you start your studies in Germany.

Qualification Requirements

Check application documents.

Document Requirements

You will receive a link to our Online Application Portal after your registration for the admission process. There you can easily upload the following documents in PDF file format: Curriculum vitae (CV) Copy of your national ID card Digital passport photo (colored, jpg format, high resolution). Letter of motivation Certified (authenticated) copy of your first degree certificate (in English or German). If the certificate is not yet available at the time of application, please submit the current overview of grades of the examinations completed up to this point (transcript of records). If you have obtained an international degree, please contact your student advisors to check if you fulfil admission requirements. Proof of English language knowledge For your masters, you can prove your proficiency in the English language as follows: Certificates: TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or A degree in English Studies or Have at least 30 ECTS in an English-language higher education program or Proof that you are a native speaker (will be assessed on a case-by-case basis). Proof of health insurance in Germany (if already available). This can also be submitted at a later time, before you start your studies in Germany.