Digital Marketing

Subjects: Marketing;Business

M.A. | Master of Arts

Course description

Consumer behavior is evolving, and new trends like messenger services and audio marketing are reshaping the online marketing landscape. The ISM Master in Digital Marketing equips you for this dynamic environment. You'll master the art of crafting digital marketing strategies, planning cross-media online campaigns, and leveraging marketing analytics to extract actionable insights from large data sets. Additionally, you'll become proficient in using cutting-edge online marketing tools such as chatbots, voice search, AI, and podcasts. In this program, you'll delve into study subjects that cover a wide range of essential skills. You'll learn to navigate the complexities of digital marketing, ensuring you can adapt to the rapid changes in the industry. The curriculum is designed to provide you with practical knowledge and hands-on experience, preparing you to excel in the fast-paced world of online marketing. By the end of the ISM Master in Digital Marketing, you'll be well-versed in the latest trends and technologies, ready to implement effective marketing strategies that resonate with today's consumers. This program is your gateway to becoming a leader in digital marketing, equipped with the skills and knowledge to thrive in a constantly evolving field.

Application Requirements

Language Requirements

Proof of English language knowledge For your masters, you can prove your proficiency in the English language as follows: Certificates: TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or A degree in English Studies or Have at least 30 ECTS in an English-language higher education program or Proof that you are a native speaker (will be assessed on a case-by-case basis). Proof of health insurance in Germany (if already available). This can also be submitted at a later time, before you start your studies in Germany.

Qualification Requirements

Check application documents.

Document Requirements

You will receive a link to our Online Application Portal after your registration for the admission process. There you can easily upload the following documents in PDF file format: Curriculum vitae (CV) Copy of your national ID card Digital passport photo (colored, jpg format, high resolution). Letter of motivation Certified (authenticated) copy of your first degree certificate (in English or German). If the certificate is not yet available at the time of application, please submit the current overview of grades of the examinations completed up to this point (transcript of records). If you have obtained an international degree, please contact your student advisors to check if you fulfil admission requirements. Proof of English language knowledge For your masters, you can prove your proficiency in the English language as follows: Certificates: TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or A degree in English Studies or Have at least 30 ECTS in an English-language higher education program or Proof that you are a native speaker (will be assessed on a case-by-case basis). Proof of health insurance in Germany (if already available). This can also be submitted at a later time, before you start your studies in Germany.