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HMKW University of Media, Communication and Economics
Frankfurt am Main
Public Relations & Digital Marketing
Subjects: Public Relations;Digital Marketing;Marketing
M.A. | Master of Arts
Course description
The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing equips you to thrive in the evolving landscape of communication. As our society and culture undergo a digital transformation, new communication fields are emerging. The rapid advancement of media technology has fundamentally altered the knowledge and skills needed to excel in communication and media-oriented careers. This program prepares you for future roles in public relations, corporate communication, and marketing. These fields are blending in new ways, creating professions that often lack established names, such as social media editor, influencer, YouTuber, and Instagrammer. The curriculum focuses on application-oriented research and the professional use of digital communication techniques within social media. It integrates these skills into comprehensive marketing and corporate communication strategies. By enrolling in this program, you will gain the expertise required to navigate and succeed in these dynamic and evolving professions.
Program Information
| Study Location | Frankfurt am Main |
| Start Semester | Summer, Winter |
| Study Form | Part-time |
| Study Type | Postgraduate |
| Teaching Language | English |
| Dual | No |
| Remote | No |
| Application Fee non-EU | No information |
| Study Length | 4 Semesters |
| Tuition Fees per Semester | 5,100 EUR |
| Cost per Semester | No information |
Step 2 - Check Application Requirements
Application Requirements
Language Requirements
| CEFR | No information |
| IELTS | No information |
| Cambridge (CAE) | No information |
| TOEFL IBT | No information |
Level C1 (Common European Framework of Reference for Languages, CEFR)
Qualification Requirements
The formal admission requirement is a good or very good undergraduate degree in one of the following subjects (university or university of applied sciences): communication, media or marketing
Document Requirements
Please use our online application form and attach the following documents as PDF: Letter of motivation Curriculum vitae Certified copy* of your Advanced Placement Exams certificate (A-levels, baccalaureate, Abitur etc.) Certified copy* of degree (diploma etc.) certificate from undergraduate studies Complete transcript of your undergraduate studies: credit points earned, marks, course contents If applicable, documents relating to other academic achievements, vocational training, relevant job experience etc. An official certificate of equivalence for any documents/qualifications issued outside Germany to show that they are equivalent to German documents/qualifications**
Application Process
| Acceptance Interview | No |
| Acceptance local admission restrictions | Admission Exam |
| Application |
directly at the University, uni-assist with VPD |
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