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HMKW University of Media, Communication and Economics
Berlin
International Marketing & Media Management
Subjects: Media Management;Marketing;Business
M.A. | Master of Arts
Course description
In the M.A. International Marketing and Media Management program at HMKW, graduates with backgrounds in general management or the social sciences can dive deep into marketing and media management. This program sharpens their skills in both quantitative and qualitative methods. Key subjects include media management and economics, marketing communication, consumer behavior, price and sales management, emerging media markets, digital transformation, and applied market research. These topics form the core of the curriculum, ensuring students gain comprehensive knowledge and practical expertise.
Program Information
| Study Location | Berlin |
| Start Semester | Summer, Winter |
| Study Form | Full-time |
| Study Type | Postgraduate |
| Teaching Language | English |
| Dual | No |
| Remote | No |
| Application Fee non-EU | No information |
| Study Length | 4 Semesters |
| Tuition Fees per Semester | 5,100 EUR |
| Cost per Semester | No information |
Step 2 - Check Application Requirements
Application Requirements
Language Requirements
| CEFR | No information |
| IELTS | No information |
| Cambridge (CAE) | No information |
| TOEFL IBT | No information |
Level B2 (Common European Framework of Reference for Languages, CEFR)
Qualification Requirements
The formal admission requirement is a good or very good undergraduate degree in one of the following subjects (university or university of applied sciences): general business administration, a specialized area of business administration program or in another economic or social science with at least 20 credit points acquired in management-related subjects
Document Requirements
Please use our online application form and attach the following documents as PDF: Letter of motivation Curriculum vitae Certified copy* of your Advanced Placement Exams certificate (A-levels, baccalaureate, Abitur etc.) Certified copy* of degree (diploma etc.) certificate from undergraduate studies Complete transcript of your undergraduate studies: credit points earned, marks, course contents If applicable, documents relating to other academic achievements, vocational training, relevant job experience etc. An official certificate of equivalence for any documents/qualifications issued outside Germany to show that they are equivalent to German documents/qualifications**
Application Process
| Acceptance Interview | No |
| Acceptance local admission restrictions | Admission Exam |
| Application |
directly at the University, uni-assist with VPD |
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