International Marketing

Subjects: Marketing;Advertising

M.A. | Master of Arts

Course description

The MIMA programme at Nuremberg Tech lays a solid foundation in international marketing, blending both theory and practice. What sets the MIMA programme apart are its innovative concepts and methods, coupled with numerous hands-on projects. This programme also sharpens your leadership abilities and hones your skills in creative teamwork.

Application Requirements

Language Requirements

Each student has to submit (independent of the educational background) a sufficient test result obtained in one of the internationally accepted English language tests mentioned below. Exceptions: Native speakers from the USA, UK, Ireland, New Zealand, Australia or Canada. Please submit appropriate proof. Accepted certificates: TOEFL (paper-based test): score 580 TOEFL (computer test): score 237 TOEFL (internet-based test): score 92 TOEIC (Our in-house TOEIC test takes place in February, June, September and December of each year): score 765 IELTS 7.0 Cambridge Certificate in Advanced English Cambridge CAE Grade C or min. Cambridge English Scale score 180 / CEFR Level C1 or Cambridge Certificate of Proficiency in English (CPE) Proficiency in German: Basic knowledge of German, equivalent to the level A1 of the Goethe-Institute (at least 120 hours of lessons attended).

Qualification Requirements

A first Diploma/Bachelor degree from a full business or economics program (focus on marketing) with an average of 1.5 or better (according to the German grading system). Find here a list of selected countries and its conversion of grades to the German grading system! (This list is meant as an orientation tool and subject to change. We are using the Bavarian formula to convert your grade.) If your grades are between 1.5 and 2.5 in the German grading system you have to participate and pass the General Management Admission Test (min. GMAT score 550), equivalent GRE or our own Master Admission Test. You are only allowed to take our own Management Admission Test when you are residing inside of Germany and you got specifically invited to join the test. This test takes place on January 20th, 2020. The test takes 90 minutes (90 achievable points). It includes short answer questions, multiple choice questions (one correct answer out of five) and short essay. All questions are based on the following book and concentrate on the listed chapters/pages: Kotler/Armstrong (2016): Principles of Marketing, 16th edition 1 – Creating Customer Value and Engagement – page 29-56 2 – Company and Market Strategy – page 62-85 3 - Analysing the marketing environment – page 92-120 4 - Managing Marketing Information to Gain Customer Insights – page 128-157 5 - Consumer Markets and buying behaviour – page 164-189 8 - Products, Services, and Brands: Building Customer Value – page 254-285 10 - Price: Understanding and Capturing Customer Value – page 322-341 12 - Marketing Channels: Delivering Customer Value – page 374-402 15 - Advertising and Public Relations – page 472-494

Document Requirements

Curriculum vitae in English (tabular form, please do not use handwriting); Please also include information on stays abroad, work experience/internships related to marketing, prizes/awards, scholarships. Please note: We can only consider activities if you submit official proof (e.g. confirmation letters). Bachelor's degree in business (focus: marketing) AND transcript of records showing: the overall grade (Find here a list of selected countries and its conversion of grades into the German grading system. This list is meant as an orientation tool and subject to change. We are using the Bavarian formula to convert your grade.) the total amount of ECTS or years of study (at least 180 ECTS/3 years of study) If certificate and transcript are not in German or English, you have to upload a certified translation of the original documents. confirmation letters of internships, job experiences etc. If required, an official document or transcript stating your GMAT/GRE score proof of proficiency in English (see tab Admission Requirements for details) For non-native speakers certification of their knowledge of German (successfully completed A1 level of the Goethe Institute; at least 120 hours of lessons attended) In addition, you may submit: Two personal references (reference letters) providing information about your academic qualifications and personal abilities (e.g. job references, recommendation letters) Motivation letter