IB | Marketing Management

Subjects: Management;Business;Marketing

M.A. | Master of Arts

Course description

Marketing is in a constant state of flux. While digitization allows for precise measurement of advertising effectiveness, the fragmentation of communication channels and the relentless stream of ads in our "always-on" society make it tough to deliver messages effectively. Globally, this calls for strategic flexibility, creating a need for a new breed of managers to drive change. Do you see your future in international marketing? A Master’s in Marketing Management at CBS International Business School will arm you with the skills to analyze markets, understand target groups, and assess competitors. You'll learn to build brand awareness and design products that captivate consumers, delivering the right message through the most efficient channels. In this program, you'll dive into subjects like market analysis, brand building, and product design. You'll gain the expertise to navigate the complexities of modern marketing, ensuring your strategies resonate in a crowded marketplace. This education will prepare you to lead with confidence and adapt to the ever-evolving landscape of global marketing.

Application Requirements

Language Requirements

Proof of English proficiency (if English is not your native language). We accept the following certificates: TOEFL certificate (at least 92 points Internet-based) or IELTS (at least band 6.5), Cambridge English First (FCE), BEC Vantage and further certificates. The tests must not be older than two years. Alternatively, you can furnish proof by taking an interview (via skype) with our English Department. Also, you can substitute the required language test if you provide evidence of a six month stay abroad in an English-speaking country or if you prove parts of studies in English (examination of individual case).

Qualification Requirements

The admission requirements for our CBS Master programmes are a first academic qualification with a minimum of 180 ECTS-Credits of a recognised university with a final grade of at least “good”. Applicants who have not attained this grade in their first study course must take a separate entrance examination. The degree should be business-related.

Document Requirements

Please submit the following application documents for the English-language degree courses in English language: Your CV in tabular format Proof of your study achievements to date (official academic transcript of records) and if already applicable the certificate of your first academic degree (e.g. Bachelor) Letter of Motivation: 1-2 DIN A4 pages which answers the following question: “How do you view your vocational future after your studies at CBS?” Copy of your passport (and residence permit, if available) Proof of English proficiency (if English is not your native language). We accept the following certificates: TOEFL certificate (at least 92 points Internet-based) or IELTS (at least band 6.5), Cambridge English First (FCE), BEC Vantage and further certificates. The tests must not be older than two years. Alternatively, you can furnish proof by taking an interview (via skype) with our English Department. Also, you can substitute the required language test if you provide evidence of a six month stay abroad in an English-speaking country or if you prove parts of studies in English (examination of individual case). Optional: proof of studying abroad / job experience