Digital Marketing

Subjects: Marketing;Business

M.A. | Master of Arts

Course description

In many industries, digital marketing has evolved from a mere supplement to traditional marketing into a core component of strategic planning. This shift is especially evident in globally operating companies across various sectors. As digital media continues to diversify, there is a growing demand in middle and upper management for professionals who excel in both specialized areas and possess strong management and leadership skills. Study subjects such as Digital Marketing, Strategic Management, and Leadership are becoming increasingly crucial. Programs like the Master of Business Administration (MBA) with a focus on Digital Marketing or a Master’s in Strategic Management are designed to equip future leaders with the necessary expertise. The need for such experts is driven by the rapid expansion of digital platforms and the complexity of managing them effectively. Companies are looking for individuals who can navigate the intricacies of digital marketing while also steering teams and projects towards success. In this evolving landscape, the ability to blend technical know-how with strategic vision is invaluable. Those who can master this balance are well-positioned to lead their organizations in the digital age.

Application Requirements

Language Requirements

Proof of English proficiency (if English is not your native language). We accept the following certificates: TOEFL certificate (at least 92 points Internet-based) or IELTS (at least band 6.5), Cambridge English First (FCE), BEC Vantage and further certificates. The tests must not be older than two years. Alternatively, you can furnish proof by taking an interview (via skype) with our English Department. Also, you can substitute the required language test if you provide evidence of a six month stay abroad in an English-speaking country or if you prove parts of studies in English (examination of individual case).

Qualification Requirements

The admission requirements for our CBS Master programmes are a first academic qualification with a minimum of 180 ECTS-Credits of a recognised university with a final grade of at least “good”. Applicants who have not attained this grade in their first study course must take a separate entrance examination. The degree should be business-related.

Document Requirements

Please submit the following application documents for the English-language degree courses in English language: Your CV in tabular format Proof of your study achievements to date (official academic transcript of records) and if already applicable the certificate of your first academic degree (e.g. Bachelor) Letter of Motivation: 1-2 DIN A4 pages which answers the following question: “How do you view your vocational future after your studies at CBS?” Copy of your passport (and residence permit, if available) Proof of English proficiency (if English is not your native language). We accept the following certificates: TOEFL certificate (at least 92 points Internet-based) or IELTS (at least band 6.5), Cambridge English First (FCE), BEC Vantage and further certificates. The tests must not be older than two years. Alternatively, you can furnish proof by taking an interview (via skype) with our English Department. Also, you can substitute the required language test if you provide evidence of a six month stay abroad in an English-speaking country or if you prove parts of studies in English (examination of individual case). Optional: proof of studying abroad / job experience